PETA “Devastated” It Got Caught Stealing & Killing Dog

March 1, 2015 by  

From the No Kill Advocacy Center:

Maya (2)

PETA has finally spoken out on the stealing and killing of Maya. They not only claim they are “devastated,” but they claim it was all a mistake. The local newspaper has echoed that lie by writing an editorial in opposition to SB 1381, a bill designed to ensure that shelters in Virginia—of which PETA is registered as such—adopt, rather than simply kill animals.

At the No Kill Advocacy Center, we are very disappointed by the lack of information The Virginian-Pilot provides to help place PETA’s “apology” into the proper context for its readers and to help them better understand the pressing need for such legislation. For if this context were provided, it would be clear that PETA’s “apology” was insincere, contradicted by the facts, and, given its timing, motivated not by honesty, transparency or genuine contrition, but political necessity.

PETA killed Maya in October of last year, and yet even as news of the killing spread among animal lovers nationwide, PETA refused to issue a statement of explanation for their killing. For four months PETA remained silent, until now. Why? Because currently pending before the Governor is a bill designed to put PETA out of the killing business. Having recently sailed through the Virginia legislature, this bill merely clarifies Virginia law to state that an animal shelter cannot, as PETA has long claimed it does, operate for the purpose of killing animals; it must operate for the purpose of finding animals homes. If the Governor signs the measure, PETA will no longer be able to be classified as an animal shelter under its current mode of operation, and it will lose its ability to acquire the lethal drugs it uses to kill thousands of animals a year. In order to deflect criticism for their killing and to make it appear that this vital animal protection law is not required to protect animals from them, PETA has conveniently chosen to rewrite history about what happened in the case of Maya, the young, healthy dog who was filmed being taken off her porch by PETA employees and then, by PETA’s own admission, killed that very day. But what is most troubling about their apology is that, given the facts and context not provided in The Virginian-Pilot articles, their apology is, in fact, a damning admission of guilt.

The family of Maya, the little dog PETA stole and then killed, identified the woman caught on tape as the very same woman who had sat with the family on their porch in the past and talked to them about Maya’s care. To say that she killed Maya thinking that Maya was a different dog as PETA is now claiming not only strains credulity to the point of breaking, it begs another question. Why would PETA kill any healthy dog, no matter where he or she came from and do so the very day they took her in despite a law requiring she be held for at least five?

If anything, PETA’s admission that Maya was killed “by accident” proves that, in fact, PETA employees are in the habit of killing healthy animals, as both the statistics they report to the State of Virginia reveal, as well as their own statements in the past stating that they “absolutely” kill healthy animals.

It should not have mattered where Maya came from or whom she belonged to. Neither would justify her killing nor change the fact that an animal with nothing wrong with her ended up dead at the hands of PETA employees. PETA killed a perfectly healthy animal on the very same day she was taken by them, a fact they do not dispute. If PETA employees were not in the habit of killing healthy animals, how on earth could such a “mistake” have been made?

In fact, what happened to Maya is entirely consistent with reports from former PETA employees who state that PETA routinely kills healthy animals, including litters of puppies and kittens, without ever trying to find them homes. One such employee recently admitted that when she worked at and killed for PETA, she was encouraged to lie to people in order to get them to surrender their animals to her so she could kill them. She stated that such behavior was encouraged by PETA President Ingrid Newkirk, stating, “It was what she told us to do—it was standard operating procedure.” She also stated that when PETA claims that the only animals they kill are those who are mortally suffering, they are lying, saying that, “Contrary to what PETA maintains, the majority of animals it takes in are not beyond hope, in my experience many would be considered highly adoptable by a shelter, the ‘better off dead’ line is one that is dragged out in order to excuse what they do—and it’s a lie.”

Lastly, if PETA’s claim that they killed Maya “by mistake” is true, and that they are heartbroken over their “accidental” killing of a healthy animal without engaging in any efforts at adoption, then why did they hire a lobbyist to fight SB 1381, which merely states that an animal shelter must be operated for the “purposes of finding adoptive homes”? Why oppose a law that merely clarifies that Virginia animal shelters must do that which every Virginia citizen already believe shelters do and which PETA itself, with this latest lie, is now claiming it does, too? Why spend donor dollars to kill such a bill if it in fact presents no threat to the standard operating procedure of killing at PETA? The answer, of course, is because PETA is lying: it does present a threat to PETA—it threatens to strip PETA of the ability to legally acquire the substance they use to kill animals with no real effort, beyond the occasional Facebook post to defray criticism, to find them homes. Tragically, The Virginian-Pilot is amplifying those lies through its editorial board.

It should also be noted that this law would do nothing to curtail any other activities in which PETA engages relating to companion animals. Although they like to equate not killing animals with not being able to do the things they continually cite as evidence of their “good works,” none of those activities would be curtailed by a law that strips them of the ability to kill animals without ever making them available for adoption. It’s a false choice, a smokescreen designed to obscure the real issue presented by SB 1381: should PETA or any agency be allowed to kill thousands of animals a year without making them available for adoption? To suggest, as the opinion piece does, that such agencies—including those licensed by the state to use controlled substances—should be allowed to operate without public accountability and outside the bounds of the law obscures the real issue.

What is the real issue? In the last 12 years, PETA has killed 31,250 companion animals. While PETA claims the animals it takes in and kills are “unadoptable,” this is a lie. It is a lie because employees have admitted it is a lie. They have described 8 week old, 10 week old, and 12 week old healthy kittens and puppies routinely and immediately put to death with no effort to find them homes. It is a lie because they have been caught stealing happy and healthy animals and putting them to death. It is a lie because rescue groups, individuals, and veterinarians have come forward stating that the animals they gave PETA were healthy and adoptable and PETA insiders have admitted as much, one former intern reporting that he quit in disgust after witnessing perfectly healthy puppies and kittens in the kill room. It is a lie because PETA refuses to provide its criteria for making the determination as to whether or not an animal is “unadoptable.” It is a lie because according to a state inspection, the PETA facility where the animals are impounded was designed to house animals for no more than 24 hours. It is a lie because Ingrid Newkirk herself admitted as much during a television interview: when asked whether or not PETA kills healthy animals, she responded, “Absolutely.” It is a lie because PETA staff has described the animals they have killed as “healthy,” “adorable” and “perfect.” It is a lie because PETA itself admits it does not believe in “right to life for animals.” And it is a lie because when asked what sort of effort PETA routinely makes to find adoptive homes for animals in its care, PETA had no comment.

The people who live in Hampton Roads and the surrounding communities have operating within their vicinity an organization that has been rounding up and killing thousands of animals every year for over a decade and stealing them to do so. They have a right to know that PETA is letting loose upon the world individuals who not only maniacally believe that killing is a good thing and that the living want to die, but who are legally armed with lethal drugs which they have already proven—31,250 times in the last 12 years—that they are not adverse to using. Perhaps most important of all, they have a right to protect their families, which includes their beloved companion animals. And rather than give them the information they need to do so, The Virginian-Pilot is making it harder by peddling misinformation as news and pandering to its high-end advertiser.

The evidence to support these assertions is overwhelming, and the people served by the local newspaper have a right to all the facts that would help them better understand how PETA routinely misrepresents the killing that they do, the ongoing threat that organization presents to their own animals who are cherished members of their families, the way in which their current claims are deeply at odds with the known facts, and how writing the Governor in support of SB 1381 could help to bring that terrible harm to an end once and for all.


Have a comment? Join the discussion by clicking here.

Sterilizing PETA

February 23, 2015 by  

orange cat

Today, the Virginia House of Delegates overwhelmingly passed SB 1381, requiring shelters in Virginia to be “operated for the purpose of finding permanent adoptive homes.” In other words, it does what the public already thinks shelters do and what the dictionary says they do. But some don’t. The bill is a response to PETA—which is licensed in Virginia as a shelter—killing over 90% of the animals, with no effort to find them homes and their stealing Maya, a happy and healthy dog, from her porch while her family was out and killing her that very day.

Despite PETA’s intense lobbying effort to derail the vote, despite their hiring a professional lobbyist with donor funds to kill it, despite manipulating their supporters to urge its defeat by lying to them, today’s vote was not even close: 95 to 2. The bill has already passed the Senate. Not only does the outcome prove that participating in the political process—as thousands of Virginians did by writing, email and telephoning their Delegates urging a “yes” vote—can have a profound impact, but it shows that PETA has lost all credibility with the Virginia legislature.

The bill also forced PETA to once again reveal it’s true colors: that an organization claiming to represent the “ethical treatment of animals” would hire a lobbyist at donor expense to defeat an important piece of animal protection legislation demonstrates once again that PETA is not committed to furthering the rights of animals, but rather, to actively subverting them.

While the bill continues to make its way through the legislature and then to the Governor, on behalf of the No Kill Advocacy Center I have asked the Commissioner of the Virginia Department of Agriculture to issue regulations requiring shelters in Virginia to maintain and provide records to the public that cover when and how each animal was taken in, why the animal was taken in, the condition of each animal, what attempts were made to reunite the animal with the family, the kinds of care and treatment each animal received, the disposition of each animal, and if the animal was killed, when and why the animal was killed.

A copy of the petition is here.

As I write in the petition for rulemaking,

“We believe that by passing the requested regulations, organizations will be less likely to abuse state benefits—benefits such as their ability to acquire the controlled substances used to kill Maya and others—to the detriment of the animals of the Commonwealth and the people who love them…


“We are asking you to pass regulations that will protect families in Virginia, protect animals, assist state regulators in monitoring the activities of its licensees, and provide taxpayers with the information they need to be informed citizens… As Justice Louis Brandeis once wrote, ‘sunlight is… the best of disinfectants.'”

The Commissioner of VDACS “directed staff to prepare and submit” the petition for consideration. The comment period opens today. If you live in Virginia, please email in support of the No Kill Advocacy Center petition. Your voice makes a difference.

You can do by clicking here.

If you do not live in Virginia, please share it with those who do.


Have a comment? Join the discussion by clicking here.

A No Kill Puerto Rico

February 22, 2015 by  

PR Rescue_0001

The Puerto Rico House of Representatives is working on an analysis pursuant to House Resolution 1024 which orders the Municipal and Regionalization Affairs Commission to undertake an exhaustive investigation concerning free-living animals throughout the archipelago, with the purpose of identifying and developing a plan to address these animals. Public hearings will be held in March. Of course, it is imperative that only No Kill programs and services be implemented.

On behalf of the No Kill Advocacy Center, I asked them to legislate non-lethal policies at Puerto Rico shelters with a focus on adoption, offer free, high volume sterilization, promote neuter and release as an alternative to killing of free-living animals, and ban the gas killing of animals. As Puerto Rico is a U.S. territory, if you would like to participate, you can send your polite and thoughtful No Kill (No Matar) message  to the attention of The Hon. José Rodríguez Quiles, Commission of Municipal Affairs and Regionization here:

Photos: A soon-to-be mama dog was found living on a beach in Puerto Rico. According to her rescuer, “She was obviously very pregnant” and “had already dug a large hole where she continued to paw” presumably to have her puppies in it. While the local shelter would have gassed her and the local spay/neuter group would have done a dangerous late-term spay, risking her safety and killing every one of her puppies in the process, the rescuer took her home to have and wean her puppies. She immediately had 10 of them. Mama dog, now Luz María, and her little ones are all doing fine. And as you can see in the last photo, Luz María has found her sparkle.

PR Rescue_0002
PR Rescue_0003

*PR Rescue_0004

*PR Rescue_0005
*PR Rescue_0006
*PR Rescue_0007
*PR Rescue_0008

Have a comment? Join the discussion by clicking here.

Just One Day 2015

February 20, 2015 by  

Just One Day logo 2015.Web

If a journey of a thousand miles begins with a single step, then the path to No Kill begins with Just One Day. Every year on June 11, we ask shelters across the country to put down their needles and become No Kill for Just One Day. Roughly 13,000 animals are adopted, over 1,000 shelters and rescue groups come together, adopters welcome a new family member, the incinerators remain shuttered and the morgues stay empty. We erase more than one day’s worth of killing in the U.S. June 11 just may be the safest day for companion animals in shelters. And on June 11, 2015, we hope to do even better.

You can read more about the Just One Day campaign by clicking here.

Click here to see what one shelter looked like at the end of the day.


Just One Day is a celebration of life for animals like the little dog in the photo above, adopted on June 11, who danced his way into a loving, new home.

Join the Just One Day campaign by pledging your shelter or rescue group by clicking here. The website contains free guides, press releases, resolutions, and more for your shelter or rescue group. You can also learn what more you can do as an individual.

Because if shelters can do it on June 11, they can also do it on June 12, 13, 14…


Have a comment? Join the discussion by clicking here.

A study shows TNR not only saves cats, it saves dogs, too

February 19, 2015 by  

And they didn’t get trapped, neutered, or released.

kitten paws against cage(1)

Yet another study has confirmed what those of us doing TNR and cat rescue have known for years: that TNR works to reduce intakes of community cats and thus killing at the local pound. A targeted TNR program in the zip code with the highest intake rates in a Florida jurisdiction led to a 66% decrease in shelter cat impoundment over two years (compared to a 12% decline in the non-target zip codes). At the end of the study period, the target areas had a 3.5-fold lower intake rate and 17.5-fold lower kill rate. Beyond the usual, the study shows the mechanisms why and, more importantly, how the shift in orientation from killing to education/rescue on the part of animal control officers reduces intake and killing across the board, too, including, interestingly, a reduced intake of dogs from such areas as well: “An unexpected phenomenon was a concurrent decrease in shelter dog intake from the target area during the 2-year study period.” Dog intake declined by more than a third in the target area but by less than one-tenth in the non-target area. How and why?

How TNR Reduces Intakes and Killing: The Obvious

  1. Community cats who are not social with humans do not enter the shelter where they all are killed after being classified as “unadoptable.” As I have long argued, for community cats who are not social with humans (“feral”), TNR is the functional equivalent of adoption. Sterilization isn’t the most important variable. The most important part of the TNR equation is the “R,” for release.
  1. The usual claim that the decrease intake is the result of “a decrease in kitten births via neutering.” This is intuitive, but the study did not break down intake rates at the shelter by age and I’ve reached out to the authors of the study for more information.
  1. TNR resulted in a “decreased [perceived] nuisance behavior associated with breeding and territorial defense.” The conclusion: “Many residents indicated that they enjoyed the cats, but they felt overrun with kittens, frustrated by noisy cat breeding behavior or concerned about aggression toward their own cats, problems that are resolved by sterilization.”
  1. The TNR program helped create a vibrant rescue network that placed friendly community cats through rescue groups, rather than having them impounded (and potentially killed) by the shelter.

How TNR Reduces Intakes and Killing of Cats AND Dogs: The Not So Obvious But Oh So Important

Why did the TNR program result not just in a 66% decline in cat intake, as would be expected, but a significant decline in intake of dogs who were not part of the program? While the authors opine that “the community education component” of the TNR project created what they called “a bystander effect that motivated [residents] to take action on behalf of all animals in their care,” the obvious mechanism was the policy shift and practices of animal control officers in the target area.

Instead of “responding to calls with offers of immediate impound” which is what they would have done in the past and continued to do in the non-target areas, they connected “residents with community resources to keep animals in place.” In other words, they went from rounding up and killing animals and presenting that course of action as acceptable and “humane,” to solving problems and educating the public.

As I have also long argued, intake and death rates are primarily determined by shelter policies. This study bears that out and shows that the rate of intake and killing is not just a function of what the public does or does not do, but is, in large part, directly in the control of shelter managers and staff and what they do or don’t do. In other words, shelters that are proactive, rather than passive, can help drive intakes and killing downward beyond a pet retention program in the shelter, working with rescue groups, adoption programs, and increasing reclaim rates (see also What ACOs do on the street and how they respond to calls and interact with the public can have a major impact on preventing intakes in the first place and helping keep animals with their responsible caretakers, too. In other words, their actions and attitudes influence the attitudes and actions of the people in the community. And when they provide the community with an alternative to impoundment and killing, those who might be inclined to defer to them as the “experts” on what is best for animals emulate their newer, more enlightened view.

The study, “Effect of high-impact targeted trap-neuter-return and adoption of community cats on cat intake to a shelter,” can be found here:

There is also an editorial about the study that accompanies it and notes that lethal methods “prove unsuccessful because of repopulation through breeding and migration” and debunks the notion that community cats are decimating so-called “native species.” The editorial can be found here:


Have a comment? Join the discussion by clicking here.

Our Eyes on the Real Prize

February 18, 2015 by  

Reaching Higher and Why I Now Disown My Progeny, the 90% Rule


Lane “was underdosed with Fatal Plus by a staff member and placed in a cage where he began seizing. He suffered for 90 minutes” at a shelter that some call “No Kill” because it saves 90% of the animals. It is time for a new approach.

The City of Irvine’s shelter in California saves 91% of the animals. For people living in communities that kill that percentage, it must sound like nirvana. And there is no question that with shelters in this country killing roughly 40% of animals on average, many killing twice that percentage, and some killing over 90%, the City of Irvine is a better shelter than many, if not most. But is it nirvana for the animals? It is not. Is it No Kill? No.

Rescuers and volunteers at that shelter have recently come forward and documented abuse and killing of savable animals, including a veterinarian who referred to himself as “Dr. Death.” Why does he call himself that? Because he apparently admits he enjoys killing animals—animals who have adopters waiting, animals with treatable conditions, healthy, full term puppies in utero, and animals such as Lane, a 14 week old kitten.

Lane, a cat diagnosed with FIV, was scheduled to be killed. No follow-up test was done even though the test is prone to error, especially on young kittens, and even though, most important of all, Lane was not experiencing symptoms of the disease. Instead, Lane was killed, not only in full view of other cats, but in a manner that caused grave and prolonged suffering. According to an expose of the shelter, “He was underdosed with Fatal Plus by a staff member and placed in a cage where he began seizing. He suffered for 90 minutes before finally being injected with a weight appropriate dose of Fatal Plus.”  He is not the only one. The Executive Director has resigned under a cloud of misconduct, “Dr. Death” is on his way out, too, and, thankfully, the City is claiming to be moving forward with reforms.

At another California shelter with a 90% save rate that also calls itself No Kill, a lawsuit will soon be filed alleging, among other things, fraud. According to the complaint, the shelter believes it has carte blanche to call itself No Kill while killing healthy and highly treatable animals so long as the save rate doesn’t drop below 90%. At this shelter, plaintiffs have documented dogs who were killed for arbitrary reasons and cats with minor colds falling to the needle.

There are 90% shelters that kill community cats. Indeed, one such shelter asks people to fill out a “euthanize card” when bringing in feral cats. That way, they do not impact the shelter’s statistics as they are considered turned in for purposes of killing. There are shelters that exclude “owner requested killing” and deaths in kennels as doing so would reduce save rates below 90%. Others that are at 90% kill large, exuberant dogs, pit bulls, or kill healthy and treatable bunnies and other animals. Moreover, some communities use coalition-wide rates which include healthy animals brought in from outside the jurisdiction to keep the save rate up, while treatable animals from their city are still killed, such as occurs in San Francisco.

Despite this, there are some who insist that if a community saves 90% of the animals, it must be classified as “No Kill.” In reality, No Kill has nothing to do with a shelter achieving a 90% save rate, but, rather, ending the killing of all healthy and treatable animals, including all community cats and species beyond dogs and cats as well. While that number should—given advances in veterinary and behavior medicine since the introduction of the 90% threshold—be between 95% and 100% of all animals, varying slightly from year to year, the question we must ask of every shelter claiming to be No Kill is not, did they save 90%? But rather, did they save the lives of every single healthy and treatable animal entering the shelter?

So where did this rubric for determining whether or not a shelter is living up to its responsibilities to the animals and the people it serves come from?

It came from me.

The first time the “90%” rule was articulated was in my 2007 book, Redemption: The Myth of Pet Overpopulation and the No Kill Revolution in America, in which, on page 110, I wrote:

A shelter succeeds at saving all healthy and treatable dogs and cats, including feral cats, when it is saving roughly 90 to 95 percent of all impounded animals.

Why did I say this?

In the mid-2000s, after serving as the director of the shelter in Tompkins County, New York, I founded the No Kill Advocacy Center, an organization committed to ending the systematic killing of animals in our nation’s shelters by working to spread the model that had allowed for our tremendous lifesaving success: The No Kill Equation. A series of programs and services which we implemented to replace killing, the No Kill Equation allowed Tompkins County to transform itself: to go from a community that killed healthy dogs and cats to killing none; that killed sick and injured but treatable dogs and cats to killing none; that killed unsocial community cats, or alley cats, to killing none. When I set out to spread the good news with animal lovers so that our success could be replicated in shelters nationwide, I felt it was important to arm activists with a benchmark they should be shooting for. The humane movement at that time didn’t speak about save rates, had no clear data about the kinds or conditions of animals entering shelters, nor how many were healthy and treatable versus hopelessly ill or injured, and so there was little awareness of how much lifesaving was, in fact, possible. While activists across the nation were chanting “Stop the killing!” there was no sense of what, in practice, that actually meant.  And so as a means of not only giving activists a goal to shoot for but to highlight how poorly, in fact, most shelters were performing, with one in two animals entering our nation’s shelters facing death, I promoted the percentage of animals we were able to save in Tompkins County, and in a few other communities we knew about who emulated that success. These communities were saving between 91% and 95% of the animals they took in.


So why is this no longer an accurate way to measure success? For four primary reasons. First, the “90% benchmark” was promulgated with a very limited data set. We now have hundreds of cities and towns across America saving above 90% of the animals and, of those, there are communities saving 97%, 98%, even 99% of them, proving that in citing 90%, my original benchmark, was far too low.

Second, advancements in veterinary medicine have made some commonplace, once fatal illnesses in the shelter no longer so, such as parvovirus. Parvovirus has a good to great prognosis for recovery. In the past, it was a death sentence in a shelter. Moreover, advancements in our understanding of dog behavior have also allowed us to rehabilitate dogs who we once considered nonrehabilitatable and dangerous. Today, greater save rates are possible, so our duty to animals demands that we no longer measure today’s performance by yesteryear’s now antiquated veterinary standards.

The third important thing that has changed since I first began promulgating the 90% benchmark a decade ago is the climate of public opinion in which shelter directors once operated. The first No Kill communities were achieved by bold leaders with the courage to challenge the status quo at a time when virtually every shelter and every large, national animal protection group was openly hostile to No Kill. These were people who were willing to embrace a new way of operating, and that meant being motivated by truly saving lives rather than simply placating disgruntled, animal loving citizens who organized for and demanded change. A growing awareness of the viability of No Kill and the exponential growth in communities achieving unparalleled levels of life saving for their communities has stripped regressive shelter directors of the political cover they once enjoyed. There is no longer the same safety in numbers they once found when they resisted change, and that, combined with large, national groups likewise under pressure to evolve (and evolving), it isn’t as easy as it once was to resist or forestall positive improvement. And so we are now seeing a more widespread implementation of many of the programs and services of the No Kill Equation by shelter directors who once tenaciously fought such innovations—not because of an innate drive to do better for the animals and people they serve, but because with an increasingly savvy No Kill movement stripping them of the myths and excuses they once used to justify their resistance to greater lifesaving, many of them simply have no choice but to evolve their practices. (On a different but equally important note, this success proves how easy it is to bring the vast majority of shelter killing—done primarily out of habit and convenience—to an abrupt end. When shelters stop compulsively reaching for the needle as they have done for most of the history of animal sheltering in this country and instead implement simple, common sense alternatives to killing such as foster care for sick and orphaned, neonatal animals, TNR for community cats instead of killing, and actively promoting and marketing animals for adoption instead of passively impounding and killing them, much of the routine killing stops. These successes prove that shelter killing is not, as has been argued for over half a century, the fault of the public, but rather, the fault of shelters which choose to kill in spite of other options.)

Fourth, the large, national groups are embracing methods of reducing killing that allow shelters to do so without any additional work on their part by telling them to simply stop taking in animals if they don’t plan to do anything other than kill. In what is no doubt terribly appealing to shelter directors who lack the internal compunction to save as many lives as possible and do not want to do the hard work of cleaning cages, medicating animals, socializing them to keep them happy and healthy, promoting them for adoption, and actually finding them homes, the large, national groups are giving them permission to respond to calls for shelter reform by working even less, not more. Campaigns like the Million Cat Challenge and the California White Paper invite shelters simply not to take animals in or only to take them in for purposes of sterilizing and rerelease, rather than adoption. And while I welcome shelters not taking in animals if they plan to kill them in lieu of offering the care they are being paid by taxpayers to provide and while I acknowledge that not all cats outdoors are in need of shelter assistance, this move to encourage shelters to simply abdicate their responsibilities to animals instead of putting in the effort necessary to not only take in animals but to care for them in a life-affirming manner is a false choice,  one that, just as before, often places the interests of lazy shelter directors before the welfare of the animals they are tasked by the community they serve to care for. In essence, the large, national groups promoting this agenda, groups like HSUS and the ASPCA, are telling shelter directors that in light of public pressure being generated from nationwide No Kill success, the best thing to do is not to innovate and modernize operations, but to simply close their doors, ironically prescribing that kill shelters become the very thing that was once the backbone of their efforts to publicly malign and disparage No Kill shelters: the false accusation that they were successful only because they turned their backs on animals.

Because of changes such as these, no more does a 90% save rate necessarily hinge on a comprehensive change in leadership that replaces the director who dug in her heels with one eager to save lives and personally unwilling to kill any healthy and treatable animal. Today, many shelters which are achieving 90% save rates are doing so with the same directors who once oversaw the shelter when it was little more than an assembly line of killing. Shelter directors of this sort find the same sort of shield to enable and defend their needless killing in the 90% benchmark that they once found in the collective resistance to No Kill by the entire humane movement. When you are an individual who is motivated not by what is right and by doing the best job possible, but by putting in only the amount of effort as is necessary to reduce public scrutiny and complaint, there is no intrinsic motivation to save the remaining ten percent of animals if saving only 90% gets you off the hook. And as the last 10% may be more challenging, why bother when the movement is willing to say you have already crossed the finish line?

Of course, while I celebrate the fact that shelters that use to kill 50% of the animals are now saving 90% and while I celebrate the hundreds that now do so, allowing the last ten percent of animals who are still being killed at these shelters to be swept under the rug was never what I intended when I began promoting the 90% benchmark almost a decade ago. And while, until somewhat recently, the “90% Rule” was an incredibly powerful tool for inspiring change, one that motivated activists, and highlighted—by the sheer contrast it afforded—just how poorly our nation’s shelters were performing, changing circumstances have tragically allowed it to morph into a tool that is being misused and abused by unscrupulous shelter directors to justify needless killing. The time has come to reach higher.

While the “90% Rule” is my progeny, it is one necessity and ethics compel me to reject and to urge others to reject in favor of a more accurate and fair gauge: the answer to the straightforward question: Has a shelter fully and comprehensively ended the killing of all healthy and treatable animals, whatever the species? Likewise, I encourage animal lovers to reject the false answer of “Yes” when the save rate is in the low 90s.

For as I believe and I know most animal lovers do, too, I hold this truth to be self-evident: that each and every animal entering a shelter is entitled to life, liberty, and the pursuit of happiness. Not just 90% of them…

For further reading:

They’re More Like Guidelines

When No Kill Isn’t

No Bunny Left Behind


Have a comment? Join the discussion by clicking here.


A First Hand Look Inside PETA’s Kill Room

February 10, 2015 by  


“I know from first hand experience that the PETA leadership has no problem lying. I was told regularly to not enter animals into the log, or to euthanize off site in order to prevent animals from even entering the building. I was told regularly to greatly overestimate the weight of animals whose euthanasia we recorded in order to account for what would have otherwise been missing ‘blue juice’ (the chemical used to euthanize), because that allowed us to euthanize animals off the books. I was told regularly to say whatever I had to say in order to get people to surrender animals to me, lying was not only acceptable, it was encouraged… Contrary to what PETA maintains, the majority of animals it takes in are not beyond hope, in my experience many would be considered highly adoptable by a shelter, the ‘better off dead’ line is one that is dragged out in order to excuse what they do–and it’s a lie.”

After her revelations about the extent of PETA’s killing in a blog hit the movement like a shock wave yesterday, a former PETA employee does a follow up interview with The Huffington Post. In it, she describes what really went on behind the closed door of PETA’s headquarters including theft of animals, lying to people in order to kill their animals, lying about animals being “unadoptable,” falsifying drug records in order to kill animals “off book,” and submitting false information to officials about the numbers of animals they kill. All of it, she says, was at the direction of Ingrid Newkirk: “It was what she told us to do — it was standard operating procedure.”

She describes picking up a litter of healthy puppies from someone who thought that PETA was going to find them a home: “What was referred to as the ‘shelter’ was a large, empty storage closet across from our office. The only other holding facility we had was in the warehouse, where the animals were euthanized. And when I did use the room across from my office as a holding area for animals, Ingrid would ask why I hadn’t already euthanized them: one time nailing me to the wall because the litter of puppies I’d placed in there for a night had pooped everywhere; I was told to euthanize the puppies immediately.” The puppies were killed.

The original blog is here:


The follow up interview is here:

Granted, this employee worked at PETA over a decade ago, but as the Huffington Post writer indicates, “If you worked for PETA, you were expected to kill adoptable animals. And, as I reported in a long series of articles, everything suggests that the picture painted fifteen years ago is an accurate portrait of PETA today.”

I, too, have interviewed other PETA employees and the picture they paint of the PETA is similar to the PETA during this former employee’s tenure.

The most current facts we know about PETA confirm this, too. Case in point:

Just a few months ago, PETA stole Maya, a happy and healthy dog, from her home and killed her:


They continue to support the killing of every pit bull in every shelter:


They continue to believe community cats are better dead than fed:


They continue to kill over 90% of animals they impound: (96% of cats in 2014)


They’ve killed puppies and kittens, despite the fact that they themselves admitted they were healthy: And other employees confirm that they continue to do so.

Photo: The current kill room at PETA’s headquarters. The room is euphemistically called the “exam room” by PETA leadership. No exam is done for purposes of placement or, if they are sick, treatment. No animal who enters the exam room ever comes out alive. As another employee told me, “They would take the animals into that room and they would be euthanized… A litter of kittens, sometimes a mother with kittens… they were put in that room and once you went in that room, you never came out.”


Have a comment? Join the discussion by clicking here.

PETA Employee Exposes PETA’s Mass Killing

February 9, 2015 by  

phone part 2 769

As media outlets across the country highlight PETA’s killing, as millions of animal lovers become informed of their true agenda, as the Virginia Department of Agriculture & Consumer Services (VDACS) opens an inquiry into PETA’s killing, as elected officials call for an investigation of PETA, and as the Virginia Legislature pursues a bill to stop PETA’s killing, former PETA employees are finally speaking out.

In an article released today, one of those former employees writes:

“I know from first hand experience that the PETA leadership has no problem lying. I was told regularly to not enter animals into the log, or to euthanize off site in order to prevent animals from even entering the building. I was told regularly to greatly overestimate the weight of animals whose euthanasia we recorded in order to account for what would have otherwise been missing ‘blue juice’ (the chemical used to euthanize), because that allowed us to euthanize animals off the books. I was told regularly to say whatever I had to say in order to get people to surrender animals to me, lying was not only acceptable, it was encouraged… Contrary to what PETA maintains, the majority of animals it takes in are not beyond hope, in my experience many would be considered highly adoptable by a shelter, the ‘better off dead’ line is one that is dragged out in order to excuse what they do–and it’s a lie.”

You can read it here:

According to the VDACS, PETA took in 1,605 cats in 2014 and killed 1,536 (a kill rate of 96%). They transferred another 43 to shelters. If they were killed or displaced others who were killed, that would put the cat kill rate as high as 98%. They found homes for only 16, an adoption rate of 1%. PETA also took in 1,021 dogs of which they killed 788 (a kill rate of 77%). Another 209 were transferred to other shelters. Like the cats, if they were killed or displaced others who were killed, the dog death rate would also be as high as 98%. Only 23 were adopted. If what the former PETA staff member says is true, even these horrific numbers are too low.

The data is here:

Although I do not know the person who wrote the article and have never spoken to her, I’ve spoken to several other PETA staff members over the last several months and the picture they draw of the inner workings of PETA are identical and equally chilling. One of them gave me the photograph posted above, reportedly taken at PETA of needles filled with sodium pentobarbital (the drug used to kill animals). It was her job to kill them.

Learn more:


Have a comment? Join the discussion by clicking here.

The Revolution Marches On

February 9, 2015 by  

2048x1415 (2048×1415)_0001

In 2014, a demographically diverse sweep of cities and counties reported save rates from 90% to as high as 99%. These include those taking in a few hundred animals a month to those that take in thousands; communities with human populations of tens of thousands to those exceeding one million in their metro areas; communities including Madison County, AR, Maryville, TN, the Shenandoah Valley in VA, and Jacksonville, FL.

Although I have not crunched the numbers myself, here’s just a small sampling of what newspapers are reporting around the country:

While achieving a 90% save rate is not the finish line, does not mean the shelter is No Kill, and many shelters which save 90% of the animals are still killing healthy and treatable animals (something I will explore in greater detail later this week), it is very exciting to see the number of communities that were once killing as high as 96% of the animals now saving as high as 99%.

In the last few years, what was just a small handful of communities saving that percentage of animals has grown significantly. Communities with save rates of 90% and higher are popping up across the nation, with their success directly related to a comprehensive change in shelter practices: a move to replace killing with the humane, life-affirming alternatives of the No Kill Equation. Not only do many of these communities prove how quickly a shelter can transform itself once its leadership commits to innovation, but they also disprove the pervasive lies that for over a half a century were at the heart of shelter killing; chief among them that there are too many animals for too few homes available and that a crisis of uncaring and irresponsibility among the American public necessitated shelter killing when, in fact, the public holds the key to ending it. By rejecting these tired clichés that excused killing and stymied innovation for decades, communities saving 90% and higher are bringing sheltering into the 21st century. We are in the midst of a remarkable and transformative sheltering revolution.

For those saving around 90%, congratulations and keep going. The time has come to reach higher.

For those saving less than 90%, it is well past time to bring your shelter into the 21st century.


Have a comment? Join the discussion by clicking here.

Fight to Stop PETA’s Killing Grows

February 6, 2015 by  

What You Can Do To Help

phone part 2 769

My website which describes PETA’s recent theft and killing of Maya–a happy and healthy dog–from her home was trending on Reddit yesterday, hitting the No. 4 spot last night.

Reddit reports about 174 million monthly visits. Combined with the 5.1 million page views about PETA on my Facebook page this past week, as well as news stories around the country including television news stations and newspapers like the New York Post, the Huffington Post, and Gannett papers across the country, more and more people are learning the truth.

In response to growing public outcry over Maya’s illegal killing, the Attorney General of Virginia just announced he is opening up an Animal Protection Unit to oversee the prosecution of these kinds of cases. You can watch the news report about this development by clicking here.

Tragically, Maya was not the only one to fall victim to PETA’s campaign of companion animal extermination. In 2014, PETA took in 1,605 cats in 2014 and killed 1,536 (a kill rate of 96%). They transferred another 43 to kill shelters. If they were killed or displaced others who were killed, that would put the cat kill rate as high as 98%. They found homes for only 16, an adoption rate of 1%.

PETA also took in 1,021 dogs of which they killed 788 (a kill rate of 77%). Another 210 were transferred to kill shelters. Like the cats, if they were killed or displaced others who were killed, the dog death rate would also be as high as 98%. Only 23 were adopted.

What is being done to protect animals from PETA? And what can you do?

Photo: This photo, reportedly taken at PETA of needles filled with sodium pentobarbital (the drug used to kill animals), was sent to me by a former PETA employee whose job it was to kill animals. The needles are primed and ready to kill in what appears to be an assembly line fashion. Learn more at

For further reading:

PETA’s Carnage Continues in 2014

Weighing the Evidence

Warning: PETA May Be In Your Neighborhood


Have a comment? Join the discussion by clicking here.

Next Page »